Privacy Policy

Data protection & privacy · Armatura

Last updated: 30 September 2026

1. Introduction and Scope

This Privacy Policy describes how Armatura ("we," "our," or "us") collects, uses, shares, and protects your personal information when you visit our website, make purchases, or interact with our services.

We comply with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and the Privacy and Electronic Communications Regulations 2003 (PECR). By using our website, you acknowledge that you have read and understood this policy.

2. Information We Collect

Personal Information: Name, email, phone number, billing and delivery address, and payment details.

Business Information: Business name, VAT number, and compliance-related data where applicable.

Technical Information: IP address, browser type, device information, pages visited, and timestamps.

Communication Data: Records of emails, telephone calls, and customer support interactions.

3. How We Use Your Information

• Order Processing: To fulfil orders and manage delivery and returns.
• Account Management: To maintain your account and preferences.
• Customer Support: To respond to enquiries and improve service quality.
• Legal Compliance: To meet regulatory, tax, and VAT obligations.
• Business Operations: Analytics and internal improvements.

4. Information Sharing and Disclosure

• Service Providers: Trusted partners assisting with business operations.
• Delivery Partners: Courier services such as Royal Mail, DPD, Evri, and DHL for order fulfilment.
• Payment Processors: Secure third-party payment handling including PayPal, Klarna, and Clearpay.
• Legal Requirements: Disclosure when required by law or to enforce our terms.
• Business Transfers: Data may be transferred during mergers or acquisitions.

5. Data Security and Protection

We implement encryption, SSL security, access controls, and secure server infrastructure to protect your data. Whilst we strive for maximum protection, no system is completely secure and we cannot guarantee absolute security.

6. Cookies and Tracking Technologies

We use cookies to enhance user experience, analyse traffic, and improve website functionality. Under PECR, we obtain your consent for non-essential cookies before they are set. You may manage your cookie preferences through your browser settings or our cookie consent tool.

7. Your Privacy Rights

Under UK GDPR and the Data Protection Act 2018, you have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate or incomplete data
• Request deletion of your personal data in certain circumstances
• Object to or restrict processing of your data
• Data portability (receive your data in a structured, commonly used format)
• Lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk

To exercise any of these rights, please contact us using the details below.

8. Data Retention

We retain personal data only as long as necessary for the purposes outlined in this policy and to comply with legal, accounting, and regulatory requirements. Typically, order data is retained for six years in accordance with UK tax and accounting obligations.

9. Third-Party Services and Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of external sites and encourage you to review their privacy policies.

10. Children's Privacy

Our services are intended for users aged 18 and over. We do not knowingly collect personal data from children under 13. If we become aware that we have collected such data, we will take steps to delete it promptly.

11. International Data Transfers

Your data may be processed outside the United Kingdom, including in countries that may not provide equivalent data protection. Where we transfer data internationally, we ensure appropriate safeguards are in place, such as Standard Contractual Clauses approved for UK transfers or adequacy decisions recognised under UK law.

12. California Privacy Rights (CCPA)

For customers resident in California, USA: you have additional rights under the California Consumer Privacy Act (CCPA). We do not sell personal data. California residents may request disclosure of data collection and sharing practices by contacting us.

13. Updates to This Privacy Policy

We may update this policy from time to time to reflect changes in our practices or legal requirements. The "Last updated" date at the top indicates the most recent revision. Continued use of our services following updates constitutes acceptance of the revised policy.

14. Contact Information